Platforms
The tools your business runs on
We work across the CRM, marketing automation, email and webinar tools that turn up most in B2B stacks. Search the full list below.
The market-leading cloud CRM for sales, service and marketing, with a deep ecosystem of clouds, AppExchange apps and automation across the customer lifecycle.
An all-in-one CRM platform spanning marketing, sales, service, content and operations, popular with mid-market teams for its ease of use and tight integration.
Microsoft's suite of CRM and ERP business applications covering sales, customer service, field service, marketing and finance, integrated with the Microsoft stack.
A cloud business suite combining ERP, financials, CRM and ecommerce in a single system, widely used by growing and mid-market companies.
A sales-focused CRM built around visual pipelines and activity-based selling, designed to keep small and mid-size sales teams moving deals forward.
A flexible, affordable CRM within Zoho's broad business suite, offering sales automation, analytics and a wide catalogue of connected apps.
A customisable CRM platform for sales, marketing and service automation, known for flexible deployment and AI-driven predictions.
A suite of CRM and customer engagement tools including Freshsales and Freshdesk, aimed at sales and support teams wanting fast setup.
CRM and marketing automation built for small businesses, combining contact management, pipelines and email follow-up in one tool.
A sales CRM with built-in calling, email and SMS, designed for high-velocity inside sales teams that live in the dialer.
Adobe's enterprise marketing automation platform for lead management, nurturing, scoring and account-based marketing at scale.
A mature enterprise marketing automation platform built for complex B2B nurture programmes, segmentation and campaign orchestration.
Salesforce Marketing Cloud Account Engagement (formerly Pardot): B2B marketing automation tightly integrated with Salesforce CRM.
Salesforce's enterprise platform for cross-channel marketing journeys, email, mobile and personalisation across large customer bases.
Marketing automation, email and a light CRM aimed at SMBs, with strong visual automation builders and behavioural triggers.
A data-driven marketing platform built for ecommerce, combining email, SMS and segmentation powered by deep store and behavioural data.
A customer engagement platform for real-time, cross-channel messaging across email, push, in-app and SMS, popular with consumer apps.
A messaging automation platform that uses product and behavioural data to trigger personalised email, push and in-app campaigns.
A cross-channel marketing platform for building individualised customer journeys across email, SMS, push and more from a single workflow.
A customer engagement platform with email, SMS and automation, widely used by retail and B2B teams across the UK and Europe.
A marketing automation platform for demand generation and lead nurturing, aimed at marketing teams without heavy technical resource.
A widely used email marketing and automation platform from Intuit, with newsletters, landing pages and basic CRM for small businesses.
An email design platform for building responsive, on-brand email templates that export to most ESPs, with modular drag-and-drop blocks.
Formerly Sendinblue, a marketing platform combining email, SMS, automation and a light CRM at an accessible price point.
An email marketing platform aimed at small businesses and non-profits, with templates, automation and event tools.
A developer-friendly email delivery platform for transactional and marketing email, known for reliable high-volume sending APIs.
An email delivery service built for developers, offering powerful sending APIs, deliverability tooling and detailed analytics.
An email testing and analytics platform for previewing renders across clients, checking links and optimising before you send.
Formerly ConvertKit, an email marketing tool for creators with simple automations, landing pages and audience tagging.
A newsletter platform built for growth, with publishing, segmentation, monetisation and referral tools for media and creators.
A cold email outreach platform with inbox rotation, warm-up and deliverability tooling for scaling sales prospecting campaigns.
A cold email platform offering unlimited mailboxes, warm-up and multi-channel sequences aimed at agencies and outbound teams.
An outbound sales engagement tool for personalised cold email, with images, video and multichannel sequences.
A video communications platform whose Webinars and Events products power large-scale online presentations, Q&A and registration.
An enterprise webinar and digital experience platform built for marketing, with rich engagement analytics and CRM integration.
A long-established webinar platform for hosting online events, with registration, polls, reporting and automated recordings.
Cisco's video conferencing and webinar suite for meetings, webinars and large virtual events with enterprise-grade security.
A browser-based webinar and video engagement platform for webinars, demos and virtual events with built-in analytics.
A no-download webinar platform focused on marketing, with automated and live sessions, polls and marketing-tool integrations.
A browser-based platform for webinars, virtual and hybrid events, with customisable rooms, automation and lead capture.
A B2B events and webinar platform built for marketers, turning live sessions into on-demand content and pipeline.
A webinar and virtual events platform focused on engagement and conversion, with analytics that tie events back to pipeline.
An enterprise event management platform covering registration, venue sourcing, on-site and virtual events at scale.
A universal lead capture tool for trade shows and events, standardising badge and form data straight into your CRM.
An event experience platform for in-person, virtual and hybrid events, with registration, agendas and engagement analytics.
A sales intelligence and engagement platform combining a large B2B contact database with sequencing, dialer and enrichment.
A go-to-market intelligence platform with one of the largest B2B contact and company databases, plus intent and enrichment.
A B2B sales intelligence platform strong in EMEA, offering compliant contact data, mobile numbers and intent signals.
A prospecting tool providing verified contact details and company data through a browser extension and API.
A real-time sales lead search engine that finds verified emails and phone numbers for building prospect lists.
A B2B data provider, now part of HubSpot, for enriching records, scoring leads and revealing anonymous website visitors.
LinkedIn's premium prospecting tool with advanced search, lead recommendations and social selling insights.
A contact-finding platform offering emails, phone numbers and social profiles across a large professional database.
An email-finding and verification tool for sourcing and validating professional email addresses at scale.
A sales intelligence platform specialising in the scientific, pharma and life-sciences markets, surfacing buyers and intent.
A sales intelligence platform for the life-sciences and pharma services industry, surfacing buying signals, clinical-trial and funding activity to find and prioritise accounts.
An account engagement and ABM platform using intent data and AI to reveal in-market accounts and orchestrate outreach.
An account-based GTM platform combining advertising, intent data and sales intelligence to target and convert key accounts.
A sales engagement platform for multichannel outbound sequences across email, calls and LinkedIn, with CRM sync.
A sales execution platform for sequences, deal management and forecasting, built to make revenue teams more efficient.
A revenue orchestration platform for cadences, conversations and deal management across the full sales cycle.
A revenue platform for forecasting, pipeline management and conversation intelligence, now home to Groove's engagement tooling.
A revenue intelligence platform that captures and analyses sales conversations to surface deal risk and coaching insights.
A technographics and signals platform that finds companies by the tools they use and the roles they're hiring for.
The most widely used no-code automation tool, connecting thousands of apps through triggers and actions to automate workflows.
A visual automation platform (formerly Integromat) for building complex, multi-step scenarios across apps with fine-grained control.
A simple 'if this then that' automation service connecting apps and smart devices through lightweight applets.
An enterprise integration and automation (iPaaS) platform for connecting apps and orchestrating business workflows with governance.
A low-code automation and integration platform for building API-led workflows and AI agents across the business.
A source-available workflow automation tool offering self-hosting and deep flexibility for technical teams and AI workflows.
Microsoft's automation platform for building workflows and robotic process automation across Microsoft 365 and beyond.
A cloud integration platform (iPaaS) for connecting applications, data and APIs across the enterprise.
Salesforce's integration platform for building APIs and connecting systems, data and devices across complex estates.
An affordable automation tool for connecting apps and automating tasks with unlimited workflows on flat pricing.
An all-in-one SEO toolset for backlink analysis, keyword research, rank tracking and site audits, backed by a large web index.
A broad digital marketing suite covering SEO, content, competitor research, advertising and increasingly AI-search visibility.
An SEO platform offering rank tracking, link research, site audits and the long-running Domain Authority metric.
A desktop SEO spider for crawling websites to audit technical issues, links, redirects and on-page elements at scale.
A content optimisation tool that scores and guides on-page SEO against the top-ranking results for a keyword.
A content optimisation platform that helps writers cover topics comprehensively to improve search relevance and rankings.
An SEO platform known for its Visibility Index, with strong data for European markets, keywords and competitor tracking.
An enterprise organic marketing and SEO platform for content guidance, monitoring and technical insights.
An enterprise SEO and content performance platform using AI to recommend and measure organic opportunities.
A research tool that maps the 'People Also Ask' questions around a topic to guide content and answer-engine optimisation.
An answer-engine optimisation platform that tracks and improves how a brand appears across AI search and chat assistants.
Anthropic's AI assistant for writing, analysis, coding and research, known for long context and a careful, helpful style.
OpenAI's conversational AI assistant for writing, reasoning, coding and image generation, available across web and apps.
An AI answer engine that responds to questions with cited, real-time web sources, increasingly used as a search alternative.
Google's family of multimodal AI models and assistant, integrated across Search, Workspace and the Gemini app.
Microsoft's AI assistant embedded across Microsoft 365 and Windows to draft, summarise and automate everyday work.
An AI content platform for marketing teams to generate on-brand copy, campaigns and assets at scale.
An AI platform for go-to-market workflows, generating marketing and sales content and automating repetitive copy tasks.
An enterprise generative AI platform with brand controls, governance and workflows for marketing, support and operations.
An AI video platform that turns scripts into studio-quality videos with realistic avatars and voiceovers in many languages.
An AI audio platform for lifelike text-to-speech, voice cloning and dubbing across dozens of languages.
A hub and toolset for open machine-learning models, datasets and apps, central to the open-source AI community.
An AI translation service known for natural, accurate translations, with document translation and a writing assistant.
The world's most widely used open-source CMS, powering a large share of the web through themes and a vast plugin ecosystem.
A powerful open-source CMS favoured for complex, content-heavy and highly customised enterprise and public-sector sites.
A visual web design and CMS platform that lets teams build responsive, custom sites without hand-coding, with hosting included.
A drag-and-drop website builder for small businesses, with templates, ecommerce and built-in marketing tools.
A design-led website builder popular with creatives and small businesses for portfolios, blogs and online stores.
A headless, API-first content platform for delivering structured content across web, mobile and other channels.
A flexible headless CMS with a real-time, customisable editing environment and structured content treated as data.
A leading ecommerce platform for building and running online stores, with payments, themes and a large app ecosystem.
An open-source publishing platform built for newsletters and membership, combining a clean CMS with subscriptions.
A headless CMS with a visual editor, letting marketers edit components live while developers keep an API-first stack.
A design-to-site tool for building and publishing responsive, animated websites visually, with a built-in CMS.
A digital experience platform combining content management with experimentation and A/B testing for optimisation.
The React framework from Vercel for building fast, production-grade websites and apps, with server rendering, static generation and hybrid routing.
The widely used open-source JavaScript library for building user interfaces from reusable components, maintained by Meta and the community.
A frontend cloud from the makers of Next.js for deploying and hosting modern web apps, with global edge delivery and instant preview deployments.
A work management platform for planning projects, tracking tasks and coordinating teams across timelines and workflows.
A flexible Work OS for managing projects, processes and teams with customisable boards, automations and dashboards.
Atlassian's issue and project tracking tool, the standard for agile software teams managing sprints and backlogs.
A simple, visual Kanban tool for organising tasks into boards, lists and cards, popular for lightweight project tracking.
An all-in-one productivity platform combining tasks, docs, goals and dashboards to consolidate work in one place.
A connected workspace blending docs, wikis, databases and project management, with AI for writing and search.
A collaborative work management platform for planning, tracking and reporting on projects across teams and clients.
A spreadsheet-style work management platform for project plans, workflows and reporting at enterprise scale.
A flexible database-spreadsheet hybrid for building custom apps, trackers and workflows without code.
A fast, opinionated issue tracker and project tool built for modern software teams who value speed and focus.
A long-established social media management platform for scheduling, monitoring and reporting across multiple networks.
A simple social scheduling and publishing tool for planning posts and analysing performance across channels.
A social media management suite with publishing, engagement, listening and analytics aimed at brands and teams.
A visual social scheduling platform strong on Instagram and visual planning, with link-in-bio and analytics.
An enterprise customer experience platform spanning social management, listening, care and marketing at scale.
A social media management tool with scheduling, a unified inbox, listening and ROI-focused reporting.
A social listening and consumer intelligence platform for monitoring conversation, trends and brand sentiment.
An analytics and scheduling tool covering social, ads and web in one dashboard, popular with agencies and creators.
Google's free dashboarding tool for turning data from Google and many other sources into shareable, interactive reports.
Microsoft's business intelligence platform for connecting data, building interactive dashboards and sharing reports.
A leading data visualisation and BI platform, now part of Salesforce, for exploring and presenting data interactively.
Google Cloud's BI platform built on a modelling layer (LookML) for governed, consistent metrics across the business.
Google's web and app analytics platform (GA4) for measuring traffic, behaviour and conversions across digital properties.
A product experience tool with heatmaps, session recordings and surveys to show how people actually use your site.
A behaviour analytics tool offering session recordings, heatmaps and form analytics to understand on-site behaviour.
A product analytics platform for tracking user events, funnels and retention to understand engagement and growth.
A digital analytics platform for product and growth teams, focused on behavioural insight, experimentation and retention.
A customer data platform (CDP) that collects and routes first-party event data to your analytics and marketing tools.
A digital experience analytics platform with session replay and autocapture to surface friction and opportunities.
A leading identity platform for single sign-on, multi-factor authentication and lifecycle management across apps.
Microsoft's cloud identity and access service (formerly Azure AD) for SSO, MFA and conditional access across the stack.
A developer-focused identity platform (part of Okta) for adding authentication and authorisation to apps via APIs.
An identity and access management platform offering SSO, MFA and user provisioning for cloud and on-prem apps.
An enterprise identity platform for SSO, MFA and access security across workforce and customer use cases.
Cisco's multi-factor authentication and device trust service for securing access to applications simply and quickly.
A cloud directory platform unifying identity, device and access management for distributed, multi-OS teams.
A password and secrets manager for individuals and teams, with secure sharing and enterprise access controls.
A connectivity cloud whose Zero Trust products secure access to apps and networks alongside performance and security.
A consent management platform that scans, categorises and controls cookies and trackers to support GDPR and ePrivacy.
An enterprise privacy, consent and governance platform for managing data, cookies and regulatory compliance at scale.
A compliance toolkit for SMBs offering consent banners, policy generators and cookie management in one place.
A privacy and consent platform with cookie banners, policy generators and data-request handling aimed at SMBs and agencies.
A data privacy platform for consent management, vendor risk and subject-rights requests across global regulations.
A consent management platform (including Cookiebot) for collecting, signalling and documenting user consent at scale.
A compliance solution for policies, consent and cookie management, popular with small businesses and agencies.
A consent and preference management platform for collecting and orchestrating customer consent across channels.
Showing 158 platforms.
FAQs
Frequently asked questions
A few of the questions we get asked most about the platforms we work in.
No. This is a snapshot of the tools we see most often in B2B stacks, not a hard limit. If your platform isn't listed, it's very likely we've worked in something similar. Tell us what you run and we'll let you know honestly how much hands-on experience we have.
Most platforms in a category share the same underlying concepts, so we ramp quickly. We'll always be upfront about where we're expert, where we're capable, and where you'd be better served by a specialist. We won't oversell.
Yes. We're platform-agnostic, so we can give you a straight comparison based on your team, budget and goals rather than a vendor pitch. We'll factor in your existing stack and how easily things integrate.
We do. From first setup to migrating between platforms, we plan the move, map your data and processes, and keep campaigns running through the transition so nothing falls over.
Ongoing work is covered by one flat monthly fee, and a one-off fix gets a fixed quote before we start. There are no long contracts and no surprises.
Not sure your stack is set up right?
Tell us what you're running. We'll tell you where the quick wins are. You won't get a pushy sales call.