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Email & Social Strategy

We plan, write, send and report on your email and social. We also look after deliverability and consent so your email reaches the inbox.

The problem

Email and social are your main owned channels, they're underperforming, and some of your email may not be reaching the inbox.

  1. 01Open rates are falling and nobody knows whether the cause is the content, the list or deliverability.
  2. 02Social posting is sporadic because it's the first thing dropped in a busy week.
  3. 03Sequences and nurtures were set up once and never maintained, and some now send to the wrong people.

Email and social

What we take on

  • Email strategy and scheduling, fully managed
  • Social strategy and posting on a consistent schedule
  • Sales sequences and prospecting emails that get replies
  • Automation and nurture that respond to behaviour
  • Consent management across regions
  • Deliverability: SPF, DKIM, DMARC and list health

How it works

Audit, build, then run it or hand it over

1

Audit

A short discovery call and a look inside your stack. You get a fixed scope and a cost estimate before any work starts.

2

Build

A senior operator does the work in small pieces you can review as each one is finished, so you aren't waiting months to see anything.

3

Run or hand over

We can keep running it for you, or we can document it, train your team and hand it over. You can change your mind later.

Case study

SciLeadsLife-science SaaS

Email moved to HubSpot, list grown from 6,000 to 22,000+.

SciLeads moved its email from Mailchimp to HubSpot with us and grew its GDPR-compliant list from 6,000 to more than 22,000 contacts. That was part of a wider programme that added $1.4M in pipeline.

Email Marketing
Read the case study

Recommendations

What people who've worked with Paul say

Read all recommendations

Consummate professional, super knowledgeable on all things digital. Paul's your guy if you need all things marketing.

SCIEX

Francis Fung

Global Strategic Marketing Manager - Food & Environmental

SCIEX

Paul is an expert in digital marketing and an absolute communication talent. He has provided valuable and helpful input for service & support from the very beginning based on his experience so far. I have always found him friendly, motivated, but also efficient and rational. His charismatic demeanor is an asset to any team.

ndd Medical Technologies

Danilo Dell'Acqua

Director Service and Support

ndd Medical Technologies

Paul is an expert in digital marketing, there is always something new to learn working alongside him, he is a great team player, very committed and proactive person. Any employer would need someone like that on board.

ndd Medizintechnik AG

Tatiana Blanco

Area Manager Latin America

ndd Medizintechnik AG

One flat monthly fee, no long contract.

Every service is included in the same fee, agreed up front. There's no hourly billing and nothing bolted on, so the fee you budget for is the fee you pay.

See pricing

FAQs

Before you ask

Yes. Authentication (SPF, DKIM, DMARC), list hygiene and sending discipline decide whether email reaches the inbox at all.

We can write and build it, or work from your copy and brand guidelines.

Email and the major B2B social channels, starting with LinkedIn. Everything is scheduled and reported from one place.

Other services

Need help with Email & Social Strategy?

Tell us the scope and we'll send a fixed quote. You won't get a pushy sales call.