SciLeads · Life-science SaaS

From cold outreach to a marketing engine that pays its way

+$1.4M

Pipeline growth

+$280K

Total bookings

+34%

Engaged sessions

+54%

Deals from marketing

This case study was originally published on our sister site wearemarzipan.com — click here to read the full version.

Challenge

SciLeads, a fast-growing life-science SaaS and scientific database, converted demos well but generated next to nothing from marketing. The website was slow, lead generation was thin, and email lived in a tool that couldn't scale with the business.

Approach

We rebuilt the site on a faster, search-ready platform, shipped interactive lead-generation tools that let prospects find value before talking to sales, ran an SEO-led content programme alongside a first paid-search pilot, and migrated email from Mailchimp to HubSpot.

Outcome

Marketing-sourced pipeline grew by $1.4M and bookings by $280K in twelve months, engaged sessions rose 34%, and the GDPR-compliant email list grew from 6,000 to over 22,000 — with marketing's share of new deals up 54%.

What we did

Web DesignContent & SEOPaid SearchEmail MarketingCRO

Read the full case study on wearemarzipan.com

Let's make your operations work harder.

Tell us where your stack is slowing you down. We'll come back with a clear, practical next step, whether or not you work with us.

Start a conversation