Services · The engine room

Marketing Ops & ABM

We build, fix and run the automation, scoring and reporting behind your pipeline — across Marketo, HubSpot, Pardot and Eloqua — so the right message reaches the right account at the right time.

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The problem

You bought a powerful marketing automation platform. You're using a fraction of it — and the bit you do use leaks at every join.

Forms, sends and a CRM sync are live, then it stops. The behaviour-triggered automation that would actually move pipeline never gets built.
Lead scoring and routing leak at the hand-off, so sales quietly stops trusting what marketing sends them.
You can't tie campaigns to pipeline, so every budget conversation starts on the back foot.

What's included

What we'll take off your plate

Platform administration kept clean, governed and current — not bloated
Migration and implementation onto or between MAPs with no downtime or data loss
Lead lifecycle, routing and scoring that sales actually trusts
ABM strategy and orchestration that works target accounts across channels
Nurture and segmentation that reacts to where the buyer is
Campaign attribution your leadership believes

How it works

Scoped tight. Delivered end to end. Handed over clean.

Scope

A short discovery call, then a fixed scope and an honest estimate. You know what you're getting and what it costs before we start.

Build

A senior operator does the work, in small reviewable increments you can see — not a black box you wait months on.

Hand over

Documented and trained, so it's yours to run. We make ourselves useful, then we make ourselves optional.

Selected work

Proof we've done this before

Clarke Energy

Industrial energy & power generation

Pardot and Salesforce, configured from scratch in six weeks.

An industrial energy leader operating across 27 countries had invested in Salesforce and Pardot but had no marketing configuration to show for it. We built the full stack to a fixed six-week scope: field architecture across every object, branded email templates, form handlers wired end to end, UTM and lead-velocity attribution, country-based routing and role-scoped dashboards — handed over with written documentation and live training.

Marketing OpsEmail MarketingWeb DesignAttribution

6 wks: Audit to handover
10: Workstreams delivered
99.2%: Email delivery rate
0.1%: Opt-out rate

Recommendations

Proof from the field

Read all recommendations

I had the pleasure of working with Paul at SCIEX and was impressed by his expertise in Salesforce and marketing automation. Paul consistently brought clarity and efficiency to our CRM and automation initiatives, translating complex requirements into practical, high-impact solutions for both marketing and sales teams. He is highly knowledgeable, collaborative, and results-driven, with a strong ability to improve processes and drive meaningful business outcomes.

Marie-Lise Perrault

Senior Global Marketing Communications Manager - Biopharma & Pharma

SCIEX

I had the extraordinary experience of working with Paul for a year while we were both at Metabolon. Paul isn’t just passionate about marketing, he lives and breathes it. His mastery of marketing automation tools is impressive, but what really makes him shine is the way he obsesses over the details. Every campaign, every workflow, every single decision has been crafted with care and precision. But here’s the real gift: Paul isn’t just a technical wizard. He’s a leader who brings heart and community to the table. He has this uncanny ability to turn complexity into clarity, and he does it in a way that lifts up every single person he works with. Every project with Paul feels structured, purposeful, and honestly, fun. If and when I have the chance to work with Paul again, I’d do it in a heartbeat.

Libby Bean

Sales Operations Manager, Amercias Commercial East & West

Darktrace

I’ve had the pleasure of working with Paul for nearly three years, including two years where he was my direct reporting manager. Paul is an exceptionally passionate marketing professional with deep expertise in marketing automation tools and systems. His attention to detail is remarkable and consistently sets a high standard for quality and precision in everything he does. What truly sets Paul apart is his rare ability to combine strong technical knowledge with thoughtful, people-focused leadership. He brings clarity, structure, and purpose to his work while empowering those around him to grow and succeed. As he takes the exciting step of starting his own marketing consultancy, I have no doubt he will bring the same level of excellence, insight, and dedication to his clients. I wish him every success in this next chapter and couldn’t recommend him more highly.

Mercy Sharanya Mohanraj

Marketing Operations Specialist

Metabolon, Inc.

One flat rate. No long lock-in.

Every discipline is billed at the same transparent hourly rate — scoped up front, invoiced on actuals.

See pricing

FAQs

Before you ask

Marketo, HubSpot, Pardot (MCAE) and Eloqua deepest — but the concepts transfer, so we ramp fast on others.

Yes. We slot in next to your marketers and admins, or run a piece end to end — your call.

No. A half-day fix or an ongoing build, billed at one flat rate, with no long lock-in.

Need help with marketing ops & abm?

Tell us the scope and we'll send a fixed quote — no pushy sales call.

Get a quote Book a discovery call